a new chapter begins – al ittifaq fc enters a new era

Al-Ittifaq Football Club has officially unveiled its new logo, inspired by the design and colors of AC ChievoVerona, marking a new chapter in the Club’s development. The new crest reflects the evolution of a shared sporting vision, built on the collaboration between two organizations united by the ambition to develop an international football model.

The transition from the previous circular emblem to a shield-shaped crest enhances Al-Ittifaq FC’s brand identity while preserving its heritage and values. At the heart of the new crest remains the falcon, a symbol deeply rooted in the culture and traditions of the United Arab Emirates, reinterpreted as an emblem of strength, determination, and belonging. The yellow and blue colors represent the connection with AC ChievoVerona, making the partnership between the two clubs and their shared sporting vision immediately recognizable.

The new identity accompanies a broader growth strategy focused on youth development, sporting organization, infrastructure expansion, and the strengthening of technical staff. The partnership between Al-Ittifaq FC and AC ChievoVerona forms part of the football project developed by Laterza Sport, the sports division of Laterza Group, established to create an international football ecosystem that fosters the exchange of expertise, methodologies, and opportunities between Italy and the United Arab Emirates. The transfers of players such as Daniele Baselli and Douglas Costa are among the first tangible outcomes of this collaboration, which is set to expand through youth development programs, coach education, and the continued enhancement of sporting facilities.

The history of AC ChievoVerona demonstrates how long-term planning, expertise, and strong organizational foundations can lead a club to compete at the highest levels of European football. These are the same principles that now guide Al-Ittifaq FC’s growth, with the ambition of building a sustainable football model that embraces international collaboration and the development of talent.
“This new logo represents far more than a change of image—it is the symbol of a shared vision and an international project looking firmly towards the future,” said Pietro Laterza, President of Laterza Group and founder of Tre Elle Group, the Italian business group operating in the fields of energy, construction, energy efficiency, and integrated services. “Through Laterza Sport, our goal is to build an international football ecosystem where our clubs can grow together by sharing sporting, managerial, and organizational expertise. We believe in a model of football that develops people before players, creating real opportunities for young talent while strengthening the relationship between Italy and the United Arab Emirates.”

The football project is led by Laterza Sport, the division of Laterza Group dedicated to investments and development within the sports industry. This vision is built upon the entrepreneurial experience of Tre Elle Group, the Italian company founded and led by Pietro Laterza, which today operates across the sectors of energy, construction, energy efficiency, and integrated services. The integration of business expertise with sporting development is one of the defining characteristics of the project, with the objective of bringing to football a model based on organization, innovation, sustainability, and international growth.

Through AC ChievoVerona and Al-Ittifaq FC, Laterza Sport is developing an international football network focused on talent development, the exchange of technical and managerial expertise, and the creation of new sporting opportunities between Europe and the Middle East.

Al-Ittifaq Football Club
Founded in 2020 and based in Dubai, Al-Ittifaq FC competes in the UAE First Division League and pursues its sporting vision through both its First Team and Academy. The Club’s development model is built on youth development, technical excellence, and a football culture driven by professionalism, innovation, and international growth.

AL ITTIFAQ FC X AC CHIEVO VERONA